Three Days.
One Reign.
The 11th edition of the UAE's leading professional boxing promotion, paired with the inaugural Battle Box Cup amateur tournament — staged in Dubai for a global audience.
The Numbers
The Battle
Box Cup.
The first Battle Box Cup was a three-day amateur boxing tournament — an invitational to all fighters who hold an Emirates ID and base themselves in the UAE. The format attracted 275 applicants, whittled down to 117 amateurs who competed in quarter-finals, semi-finals, and the penultimate event of finals on Sunday — crowning 17 Battle Box Cup champions.
Every fighter got the chance to take part in a tournament that felt like a professional fight — with all of the production, rings and stadium feel that comes with being a professional fighter, while still a youth and up-and-coming amateur within the UAE.
"Every amateur fighter that attended said this was the best and well run tournament they had ever competed in, beating international championships they had taken part in."
BATL Immortal Reign
Battle Immortal Reign was the 11th edition of the UAE's leading professional boxing promotion. A night of unbelievable fights, hosting for the first time an Emirati fighter who brought an unbelievable crowd, a Saudi fighter who won the WBC Asia Gold, and world-class fighters from around the world choosing Dubai as their stage — attracting a massive global audience with over 1.5 million views on social media.
The production was to the standard of world-leading boxing organizations, with no stone left unturned. It has gained huge applause from boxing fans not just regionally but around the globe.
Attendance
Demographics
- Male 68%
- Female 32%
- <18 · 1%
- 18–35 · 35%
- 36–55 · 49%
- >55 · 15%
- 1🇦🇪United Arab Emirates
- 2🇬🇧United Kingdom
- 3🇺🇸United States
- 4🇹🇳Tunisia
- 5🇦🇺Australia
The Press
- 1 · IFL TV4,356,097
- 2 · Boxing Social1,342,892
- 3 · Aw Media288,142
- 4 · Gareth Davies / Talk Sport114,540
Sponsorship Performance
Key Athletes
UAE-based teacher and boxer who became a world champion while still working as a teacher in Dubai.
The youngest professional boxer in the UAE.
19 million views on his social media this month as he grows towards a WBC youth title later in the year.
Saudi national who became WBC Asia Gold champion on the show.
Boxing Champions Ringside
Liverpool southpaw and reigning WBA world champion — ringside at Immortal Reign.
Dublin-born IBO world champion and former IBF junior-lightweight challenger.
British 'Baby Faced Assassin' and former WBA female bantamweight world champion.
Australian former WBC featherweight world champion and 2018 Commonwealth gold medallist.
Influencers & Talent
Tajik singer and Cosmopolitan ME cover star who performed the national anthem on the night.
UAE-based fashion and lifestyle creator, Dubai Bling cast member, and Forever Rose founder.
Dubai-born fashion-meets-boxing creator with a fast-growing global audience.
British rap star making his boxing debut crossover into the Dubai scene.
Opportunities for Growth
